Competitiveness: A Critical Factor in the Performance of Small and Medium-sized Garment Enterprises Amidst Dynamism of Globalisation

Mercy Ampofowa Osei, Ninnette Afi Appiah, Ebenezer Kofi Howard, Benjamin Kwabla Asinyo (2023)

This study aims to investigate the role of competitiveness in the dynamics of globalisation and performance of SMEs in Ghana’s garment manufacturing sector. Employing a quantitative research design, the study analyzes survey data collected from members of the Ghana National Dressmakers and Tailors Association (GNDTA) who are registered with the Ministry of Trade and Industry (MoTI) database across major industrial cities: Accra, Kumasi, and Tamale. Among a sample of 204 conveniently selected respondents, it was observed that globalisation has a notable impact on enterprise performance. Additionally, competitiveness emerged as a significant factor influencing enterprise performance. Furthermore, the study found that competitiveness acts as a mediator, explaining the relationship between globalisation and enterprise performance. In summary, the research concluded that globalisation and competitiveness jointly enhance the performance of firms within the fashion industry. As a recommendation, fashion firms are encouraged to embrace modern approaches in their practices to enhance competitiveness in the global fashion landscape.