This paper examines the roles that art plays in the various aspects of festival celebrations that occur among various societies in Ghana. The paper identifies and analyses the prospects in importance of art as a justification for the celebration of contemporary festivals in Ghana. In discussing the paper, some attempts have been made to examine art as a nucleus of culture and how art constitutes the vehicular body by which traditions are transmitted from generation to generation. This is based on the fact that the concept of art as reflected in Ghanaian cultural festivals, revealed what art is and why its infusion in festival celebrations in Ghana. The authors therefore, argued that art is a dynamic and adoptable product which has a socio-cultural heritage component, and that is why art is a major component in the celebration of festivals and it performs both sacred and secular roles in the traditional festivals.